企业名称是企业的称谓，商标与企业名称往往一同出现在产品上，或出现在产品的广告宣传中。企业名称同商标一样，同属工业产权的内容，它一经登记注册，就受到有关法律的保护。因此、从这些方面看，商标与企业名称有着十分密切的联系。那么他们又有哪些区别呢？

1、企业名称不是区别不同企业的商品或劳务的标记，它区别的是产品的不同生产者和经营者。所以，法律上并不要求企业名称具有商标那样的显着性，在相距很远的地方，两个企业使用相同或近似的名称。对于商标，如果两个生产同类产品的企业，使用相同或近似的商标，在市场上就会造成产品来源的混淆，进而导致消费者在产品选择上的误认，因而应予以避免。
Corporate name is not distinctive marking of goods or services of different enterprises, it is the difference between the different producers and operators of the product. Therefore, the law does not require the business name as a trademark was significant, in a place very far away, the two companies use the same or similar names. For trademarks, if the two companies produce similar products, using the same or similar trademarks, it will cause confusion in the market product sources, which led consumers to mistake the product selection, and thus should be avoided.

2、从两者的构成方面看，商标一般由文字、图形记号及其组合所构成，而且由文字、图形相结合，图文并茂者居多。企业名称作为企业的称谓，为称呼上的方便，则几乎全由文字组成，企业一般只能有一个名称，却可以拥有多个商标。
From the composition of the two, the trademark generally consists of text, graphics mark and combinations thereof, and by a combination of text, graphics, illustrations are most welcome. Business name as a corporate title, to facilitate the call on the almost entirely consisting of text, companies generally only have one name, but you can have more than one trademark.

3、企业名称依照公司法，在我国依照企业登记方面的法律，经工商行政管理机关登记注册之后，可以受到一定的保护，但这种保护只限于企业名称本身，保护不到企业的产品，企业的产品遭到仿冒侵权，一般很难从企业名称登记的法律中获得保护。
Company Name in accordance with the Companies Act, in accordance with the laws of business registration, and by the industrial and commercial administration, after registration, you can be certain of protection, but this protection is limited to business name itself, protecting less than enterprise products, enterprise products was counterfeit infringement, generally difficult from a business name registration laws protected.

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