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商标对企业发展的重要意义
发表于 2014-10-12 11:13:33 浏览:65

商标能够成功注册的首要条件就是商标信息具有唯一性,不能与注册在案的重复。近年来,随着商标案件的频繁发生,“商标力量”开始显现出巨大的作用。它不仅推动企业发展,更成为企业发展的护航使者。商标将生产者与消费者紧紧联系在一起,为消费者传递企业文化、精神、产品、质量等信息。商标力量在推动企业发展过程中都有哪些重要作用呢?

商标已不仅是企业的财富,更是企业发展的加速器。近年来,随着人们对品牌认知度观念的提升,企业商标意识也得到增强,商标好比企业的生命线,不仅代表企业产品质量的好坏,还代表企业诚信的可信度,更加代表人们对产品的记忆,帮助企业赢得更多经济利益和社会效益。
Trademarks are not only the wealth of the enterprise, it is business development accelerator. In recent years, as people's awareness of the concept of brand promotion, corporate brand awareness has also been enhanced, trademarks like the lifeblood of business, not only represents the product quality is good or bad, but also on behalf of the credibility of corporate integrity, more representative of the people memory products to help companies win more economic benefits and social benefits.

注册商标是企业为创建品牌走出的第一步,申请市级知名商标就是在迈出步伐后的第一次质的飞跃,将为企业今后申请省著名商标、国家驰名商标奠定基础。据介绍,多数情况下,申请驰名商标默认遵循的是先知名、再著名,最后驰名的基础,一般而言,企业在商标申请时应遵循这个循序渐进的过程,比如在获得著名商标基础上再申请驰名商标,这样胜算较大。
Registered trademark is the first step to create a brand out of business, the applicant is well-known trademarks municipal pace in the first step after a qualitative leap, for future applications for famous brand enterprises, lay the foundation for national well-known trademarks. According to reports, in most cases, the application of well-known trademarks default is to follow the well-known, then famous, famous last base, in general, companies should follow this step by step in the trademark application process, such as re-apply on the basis of well-known trademarks in obtaining well-known trademarks, such large odds.

商标作为产品标志物,因其独有的显著性与新颖性为消费者传递企业产品信息,从而被消费者认知与信任。另外,商标作为知识产权的重要组成部分之一,不仅是商品经济发展的产物,也是企业进入市场的敲门砖,更是企业的一项无形资产,它已成为了企业发展的一张靓丽名片。
Trademarks marker as a product, because of its unique significance and novelty transfer enterprise product information for consumers, which is consumer awareness and trust. In addition, one important part of the intellectual property of the trademark is not only a product of the commodity economic development, but also a stepping stone to enter the market, it is an intangible asset of enterprises, enterprise development, it has become a beautiful card.

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